Meet the Business Development Managers
Meet the Business Development Manager driving innovation in machine vision, curious, courageous, and globally minded, with a passion for learning, collaboration, and turning ideas into real-world solutions.
Neil Sandhu- Business Development Manager UK and Scandinavia
How would you describe yourself in 3 words?
Reliable, Trustworthy, and Empathetic
What has kept you passionate about machine vision over the years?
Rapid innovation and the wide range of applications keep me passionate. The technology has evolved tremendously and continues to move fast, making it exciting to see its progress and future potential. What energizes me most is constant learning and applying it across fields like medical, agriculture, transport, sustainability, and sports, where it makes a real impact.
What has experience taught you that no training could?
Preparation, self-belief, and confidence. If you’ve put in the time to learn, trust yourself and don’t doubt. Stick to what you know, be honest when you don’t, show respect, and treat others as you’d like to be treated. Always stay positive.
What makes collaboration work well for you?
Trust, empathy, and understanding. Being able to rely on others and see their perspective helps achieve collaboration goals faster and more effectively.
What advice would you give to someone starting in machine vision today?
Ask questions and keep learning. Understand why people need machine vision and how it helps. Speak to experienced professionals, focus on the basics, and the rest will follow.
Alena Verameyeva- Business Development Manager Italy
How would you describe yourself in 3 words?
Curious, courageous, empathetic
What has kept you passionate about machine vision over the years?
I love working in this high-end technological field because it evolves rapidly, offering continuous opportunities to learn and grow. I enjoy supporting vision engineers in finding effective solutions, and it’s especially rewarding to see a system develop from concept to a fully working solution.
What has experience taught you that no training could?
Never take anything for granted in a customer’s situation or negotiation. Always ask thoughtful questions and gain clarity before forming conclusions.
What makes collaboration work well for you?
A shared understanding, a friendly and open atmosphere, and a genuine spirit of working toward a common goal.
What advice would you give to someone starting in machine vision today?
Good things take time. Believe in yourself, stay curious, and keep building your skills, experience, and relationships. Results come with persistence and dedication.
Max Scholz- Business Development Manager DACH
How would you describe yourself in 3 words?
Organized, trustworthy, open-minded.
What has kept you passionate about machine vision over the years?
Machine vision is defined by the combination of applications in industries, markets, technologies, products, and solutions. Developments on both sides are very dynamic, sometimes rapid, and inspire me anew every day.
What has experience taught you that no training could?
You can always find a good solution.
What makes collaboration work well for you?
Achieving the desired goals together through mutual respect and good, targeted communication.
What advice would you give to someone starting in machine vision today?
First listen to your customer and understand, then act.
Thomas Sigonnaud- Business Development Manager France
How would you describe yourself in 3 words?
Empathetic, creative, and trustworthy.
What are some of the biggest responsibilities when working in this position?
As Business Development Manager for France, I am responsible for expanding VA Imaging’s presence in the French market. My role is to identify new opportunities, build strong partnerships with key players in the industry and machine vision sector, and work closely with clients and partners to develop solutions tailored to their needs and projects.
I also help strengthen our local presence and expand our network throughout France. The goal is to build lasting relationships and create new growth opportunities for our clients, partners, and VA Imaging.
What lesson have you learnt since working at VA Imaging?
Since joining VA Imaging, I’ve learned above all that technology truly comes into its own when it is grounded in strong human relationships. Staying close to our clients and partners, understanding their challenges, and building relationships based on trust are essential to creating sustainable projects.
I’ve also discovered a deeply committed team with a genuine desire to build the future together. This closeness, combined with a clear and ambitious vision of the market, is, in my view, one of VA Imaging’s greatest strengths.
Luca Giamberduca - Business Development Manager Spain
How would you describe yourself in 3 words?
Curious, pragmatic, and driven. I like to understand how things work, approach challenges in a practical way, and keep moving forward with a clear focus on results.
What are some of the biggest responsibilities when working in this position?
Understanding what customers are really trying to achieve, finding the right technical and commercial solution, and turning opportunities into long-term business. A big part of the role is looking beyond the initial request, understanding the wider application, and making sure the proposed solution genuinely fits the customer’s needs.
What lesson have you learnt since working at VA Imaging?
I have reinforced that asking the right question is often more valuable than having all the answers. Taking the time to understand the customer’s real problem first creates a much stronger foundation for finding the right solution and building a successful long-term relationship.
Alessio Sammarco - Business Development Manager Italy
How would you describe yourself in 3 words?
Curious, pragmatic, and solution-oriented.
What are some of the biggest responsibilities when working in this position?
Developing and expanding the Italian market for VA Imaging by connecting industrial machine vision needs with our broad product portfolio.
My main responsibilities include acting as the primary point of contact for customers and serving as the first technical point of support. This means advising customers on the right imaging components, including cameras, lenses, lighting, and accessories, while working closely with our support and product teams to deliver tailored, application-specific solutions.
What lesson have you learnt since working at VA Imaging?
That speed, flexibility, and practical technical expertise can make all the difference in modern industrial automation.
Customers are not only looking for off-the-shelf components. They value a partner who understands their real-world applications, responds quickly, and can adapt solutions, whether standard or customized, to help them succeed.
