Meet the Benelux Sales Team
Kim Wessels
Get to know the experts who are driving sales in the Benelux region. Learn about their roles, experience, and how they help customers find the best machine vision solutions.
Rico van Leeuwen - Team Lead Benelux
Why VA Imaging
I’ve always loved learning, balancing studies with side jobs in sales and customer service. During my VA-Imaging internship, I developed my sales skills and researched the Benelux market for a new product launch. Staying on as Key Account Manager felt like a natural next step.
VA-Imaging impressed me from day one, and I love contributing to its growth. The challenges of the machine vision industry make every day exciting.
Proudest Moment
I’ve been with VA-Imaging for over five years, and I’ve gained a lot of knowledge in machine vision. Handling complex inquiries and projects feels second nature now, allowing me to give customers excellent service and guide their decisions. I’m also proud to share my expertise with colleagues, supporting onboarding and providing sales training
Future Goals
VA-Imaging has a bright future in a fast-growing market. I look forward to welcoming new customers, building long-term relationships, and contributing to innovative projects. I’m committed to helping VA-Imaging grow and become a recognized player in the global machine vision industry
Fabiënne van der Made - Account Manager Benelux
Which 3 words describe you the best?
Trustworthy, approachable, and proactive.
Why VA Imaging?
I chose VA-Imaging for sales and was immediately welcomed—it felt like home. My colleagues taught me machine vision and invested in me, inspiring me to give back. I love the multicultural team and building strong customer relationships, making it the perfect fit.
Proudest Moment
It’s hard to pick just one proud moment. I’m proud of helping customers find cost-effective camera solutions for diverse machine vision projects, from medical production to fruit inspection, making each day unique and exciting.
Future Goals
In just a few months, I’ve seen the company’s rapid growth and hope to grow with it. While we have fun daily, personal development is valued, and I’m learning marketing alongside expanding my sales skills.
Joep Bitter - Account Manager Benelux
Which 3 words describe you the best?
Enthusiastic, ambitious, and eager to learn.
Why VA Imaging?
VA Imaging is a company that offers a dynamic working environment with a young and diverse team, and you get good opportunities to develop yourself in a nice team.
What are your daily activities?
I manage the Benelux region, advising customers on machine vision solutions. My day focuses on building relationships, guiding inquiries, and handling new and existing accounts.
What's it like to work in the Benelux team?
Working in the Benelux Sales team is fantastic because I get to learn from colleagues with extensive machine vision experience. The team’s positive and open atmosphere encourages honesty and collaboration, helping us grow and improve together every day.
Proud Moment
My proudest moment would be the transition from an intern to a full-time employee, which is, of course, a big step. I gained a lot of confidence from this step, since I felt the appreciation from the company.
Timothy Setrodimedjo - Account Manager Benelux
Which three words would you use to describe yourself?
I would like to describe myself as empathic, connecting, and always willing to help others.
Can you walk us through a typical day in your role?
My day starts with a cup of tea and a quick review of my goals. I like to tackle important tasks early, connect with clients and teammates, and keep projects moving smoothly. I reserve time for focused work, planning, and exploring new opportunities or potential clients. Every day is about staying organized, proactive, and open to growth.
What’s it like working in the Sales BeNeLux team?
I love working with our BeNeLux sales team. We’re a close-knit group that genuinely supports one another. Everyone is willing to help, even on projects that aren’t their own, and we celebrate both the highs and the challenges together. We push each other to improve, but we also share a lot of laughter along the way. The team spirit and vibe are truly top-notch, I wouldn’t want it any other way.
What skills do you think are essential for succeeding in sales?
For me, sales is more about connection than closing. It’s about understanding people, offering genuine advice, and building trust. I believe empathy, authenticity, and real interest in others are the keys to success. As How to Win Friends and Influence People teaches, relationships built on sincerity create the best results.
Benoit Laurent - Account Manager Benelux/France
Which three words would you use to describe yourself?
Positive, curious, and helpful.
Can you walk us through a typical day in your role?
I start the day managing open deals and new inquiries. We meet customers to ensure good communication and choose the best vision setup. I also maintain relationships with existing clients, stay updated on new technologies, and explore new business opportunities when time allows.
What’s it like working in the Sales Benelux team?
Great! Teamwork is really what makes work here so exciting. Many sales roles are solo, where you close deals for yourself for your personal commissions, but here we work as a team and help each other.
What skills do you think are essential for succeeding in sales?
Listening, asking good questions, attitude, knowledge of the products, and industry.
